Toonz Animation to acquire Spain’s Imira Entertainment

Monday, Oct 13, 2014,21:13 IST By metrovaartha A A A

Toonz Entertainment, an animation company which incorporates flagship division Toonz Animation in India, has entered into an agreement to acquire 100 per cent of Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming. CEO of Toonz Animation and Sergi Reitg,
P Jayakumar, announced this today at the MIPCOM 2014, the most happening global market for entertainment content across all platforms held in Cannes, France, a press release said in Thiruvananthapuram. The transaction is set to be finalised on completion of due diligence. The farreaching agreement will see Imira continue to operate as a separate production and distribution entity with its existing management structure, but the companies will jointly exploit the opportunities and synergies created by the acquisition to offer combined content creation strength and global distribution.
Imira will handle television and licensing rights for Toonz Animation produced content in regions where it has an established foothold including Europe, US, Latin America and Africa with Toonz utlilzing its relationships in Asia and Pacific territories on behalf of Imira. Imira will also benefit from investment and production partnership potential from its parent company.
Toonz Animation is a flagbearer for Indian animation and the oldest and largest animation company in the territory. It is also the number one animated content provider in region, as well as a sought after partner for some of the biggest names in global media and entertainment including Disney, Universal, Turner Broadcasting, Sony, BBC, Lionsgate, Marvel and Nicktoons.
Mr Jayakumar said ‘Adding Imira Entertainment to the Toonz Group brings significant complementary services and areas of expertise to our offering. Sergi and his team have a tremendous track record and we look forward to working with them to leverage our combined strengths.’ Sergi Reitg, CEO of Imira Entertainment, said ‘Toonz Animation has a worldclass pedigree in television and film. It is an exciting home for Imira Entertainment and a natural fit, and we are looking forward to working with our new colleagues to maximize the potential of our partnership.’