Telecom major Idea cellular today launched Movie Store, a mobile entertainment service, in Kerala, enabling customers to download over 1,000 full length movies, song videos and clips.
At present, Malayalam, Telugu and Kannada films can be downloaded using this platform and soon Gujarati and Rajasthani movies would be added, Deputy Managing Director, Idea Cellular, Ambrish Jain told reporters in Kochi.
New films like Mammootty starrer Munnariyippu, Bangalore Days to yesteryear hits like Devasuram would be available for customers to download. There are two type of offers – the customers can either pay Rs 50 per movie and download or pay a subscription of Rs 100 per month for four movies.
The platform allows subscribers to download full length movies and other video contents such as songs and film clips on mobile devices, he said. The content available is 100 per cent legal and piracy free allowing subscribers unlimited guilt free download and viewing, he added.
Chief Marketing Officer Sashi Shankar said, Idea will focus on Mobile entertainment and has tied up with various partners who can give the service and content that customers want. Idea cellular COO-Kerala, Vinu Verghese, said, for the last six months the test launch had been on.
Idea Cellular is working on the launch of 4G service in the country and as and when the ecosystem develops, it will be rolled out, a top official today said. The operator had registered an over Rs 1,000 crore mobile data revenue during the second quarter of the fiscal.
We are working on launching the 4G service in the country and as and when the eco system develops, we will roll out 4G, Idea Cellular Ltd Deputy Managing Director Ambrish Jain told reporters. Idea would be one of the early launchers of 4G in India, he said.
In Kerala, the operator had acquired 10 mhz of contiguous 1800 spectrum to ensure the best 4G experience, he said adding this will help in unparallelled speed and downloads. The operator was committed to offer next generation mobile technologies in India.
We have acquired large quantum of spectrum in 900, 1800 and 2100 MHz bands through auction in the last few years to enable our over 143 million subscribers to access mobile Internet services on their devices, he said.