Grand Legend forays into domestic market

Wednesday, Nov 12, 2014,20:19 IST By metrovaartha A A A

Kochi | After exporting its products for a year, Grand Legend, a premium furniture brand in Kerala, has entered the domestic market, eyeing a turnover of Rs 100 crore by next year. The company’s products would be available in Kerala and will be taken to the southern states, said M Parijathan, Managing Director, Mega Exports, which is the promoting company of Grand Legend.
In phases, it would be launched pan India, he said. Parijathan said sales this year in the Kerala market was expected to touch Rs 25 crore by December. By 2015, the company was targeting a sales turnover of Rs 100 crore from the domestic market, he said.
There are plans to open showrooms in all 14 districts of the state, he said, adding that 65 distributors have been appointed across Kerala in addition to long-term exhibitions organised in major cities. The company, which manufactures its products at the 60,000 square feet modern factory set up at KINFRA park at Kazhakootam in Thiruvananthapuram, has been exporting its products to the Gulf and European countries since the past one year.
Grand Legend, which offers a series of office, premium office and home furniture, uses treated and imported teak — mahogany, pincoda and mpingo timber which are shipped from Malaysia, Burma, Africa and Central America. Over 200 experienced persons in furniture manufacturing and upholstery are engaged in the works. The factory has a production capacity to make 20 luxury sofa sets a day, the official said. Though around 25 per cent of Kerala is covered by forests, timber obtained from the Department of Forests caters only to a quarter of the demand it has in furniture making in the state.
In the estimated that out of pan India furniture market of Rs 70,000 crore (both organised and unorganised) annually, Kerala with its high standards of living and unique lifestyle, has a market size of Rs 10,000 crore. The growth of Kerala’s upper middle class has also given a filip to the state’s furniture market, which is showing a growth of 25 per cent to 35 per cent per annum, he added.