‘Smart’ Microwave raises funds through crowd funding

Tuesday, Nov 18, 2014,0:25 IST By metrovaartha A A A

Kochi | A ‘smart’ microwave oven application built by a campus startup has met its crowdfunding target of USD 50,000 within just six days of the launch and is now cruising towards its stretch goal of USD 150,000. SectorQube, founded by a group of engineering students three years ago, began the funding campaign for their flagship product MAID (Make All Incredible Dishes) on Kickstarter on October 29. Kickstarter is a funding platform for creative projects. With 16 days left for the campaign to close, they have already raised nearly USD 90,000 from over 250 funders. The company’s Chief Executive Officer Nibu Alias said they have now set a stretch goal of USD 150,000 for their backers, but hope to raise around USD 200,000 by December 3. MAID is a smart microwave oven connected to a social, crowdsourced ‘recipe store’ on the Internet. The oven can read out the selected recipe and display the stepbystep procedure while intuitively choosing the time and temperature needed for cooking. A MAID mobile app installed on the phone alerts the user when the dish is done.