Chennai | US-based auto major Ford, as part of strengthening its dealership network, has appointed second exclusive distributor Eureka Ford Parts in the country.
Eureka Ford Parts will reach out to all auto part retailers and independent repair shops, enhancing access to high-quality Ford parts for its customers in Tamil Nadu, a company statement said. The company in November 2014 appointed first exclusive distributor in New Delhi. Ford plans to expand the retail distribution network to Karnataka, Maharashtra, Kerala and East of India, it said.
Looking to expand our product portfolio with three new products in next 18-24 months, retail distribution of Ford Genuine service parts is a right step at the right time and is going to reach many more cities in future, Ford India, President and Managing Director, Nigel Harris said.
Ford India currently has a manufacturing facility at Maraimalai Nagar near Chennai. The factory produces models including hatchback Figo, midsize sedan Fiesta Classic, and sports utility vehicle Ecosport.