Mumbai | The world’s largest lubes player Shell Lubricants has launched its next generation bike oil, Shell Advance Ultra, developed from natural gas, in the domestic market. The company said new lube is produced using its advanced ultra pure-plus technology through a revolutionary gas-to-liquid process that converts natural gas into a crystal-clear base oil with none of the impurities found in crude oil.
Launching the new lubes at Asia’s biggest biking festival, India Bike Week, held over the weekend in Goa, Shell Lubricants India Managing Director Nitin Prasad said the new lube is a revolutionary motorcycle oil which is the result of intensive R&D. With an ever increasing number of motorcycles on our roads, we believe Shell Advance Ultra will improve the riding experiences of bikers, given varied climatic and geographical conditions in the country.
With the new lube, Shell aims at providing bikers a clean bike engine with better protection and an optimised, more efficient power transmission that can further contribute to their perfect riding experience, said the company’s Chief Marketing Officer Mansi Tripathy.
Shell’s portfolio of lubes brands includes Shell Helix, Pennzoil, Quaker State, Shell Rotella, Shell Tellus and Shell Rimula. The company manufactures base oils in eight plants and blends base oils with additives to make lubes in over 50 plants spanning over 100 countries.