New Delhi | Union Culture and Tourism Minister Mahesh Sharma today requested media to propagate the tourism industry and not highlight shortcomings, if any.
Dr Sharma, at the launch of Visit Kerala 2015-16 campaign here, said, We request media people to help us in propagating the tourism industry and sometimes we may have some bottlenecks but I request you to bring it to our knowledge but let’s not glamourise it.
Kerala, Gods own country, is one the most prominent tourist destinations in India and quoting Prime Minister Narendra Modi, Dr Sharma threw light on the importance of marketing in tourism industry. Three days back our Honble Prime Minister identified the potential of tourism and specially quoting an event he said Kabbadi started from our own country and cricket comes from abroad. Now, cricket becomes international and local game is vanished.
So, the reason he gave for the popularity of cricket is that it has commentary. That shows that talking about our potential we may call it a marketing or business proposal helps us grow. Kerala has all the potential to be an international tourist destination we just need to talk about our potential. said the Minister.
According to Dr Sharma, the three threads of any tourism industry are cleanliness, security and hospitality and to improve it, the government will soon come up with a new policy.
The Minister added, We are planning to come up with a new tourism policy by May 15 this year itself. And we propose to take tourism as a potential for revenue earning, as a potential to marketing, as potential to propagate our rich cultural to the corners of the world and as a proposal to women empowerment. I promise to be a part of this drive by Kerala Government.
Unfolding the Visit Kerala initiative, Kerala Tourism Minister AP Anil Kumar said, The major focus of the campaign is to strengthen the promotion of tourism products that are unique to the state, such as Ayurveda, responsible tourism and spice route-Muziris heritage.
Kerala Tourism is also planning to foray into new markets in China and Sri Lanka through fairs, road shows and familiarization tours.
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