Thiruvananthapuram | CISSIL Retail Management Limited has announced launching of Ente Kada (My Shop) in 1000 panchayats, aiming to bring a retail revolution in Kerala benefitting all stakeholders right from customers to store operators, employees, manufacturers, vendors, logistics partners, distributors and general public.
Ente Kada is a totally new concept being introduced by CISSIL in Kerala. The company in order to promote local and SME manufacturers (like Ayalkootam, Kudumbasree and other SMEs) and create a market for their products is going to establsih 1000 retail store network across Kerala one store in one Panchayat, wherein they will create shelf space for locally manufactured and traditional products at reasonable pricing with a balance mix of FMCG products thus aiming to create value across all aspects of the retail trade.
CISSILs mission is to act as a facilitator and a catalyst for the unorganized SME sector to get into the mainstream retail industry in an organized and systematic manner. At the same time provide opportunity to small investors to grow by providing space to showcase these local products in their panchayats as a retail network operator.
CISSIL will support both the groups by helping the investor in setting up a complete retail outlet and the manufacturer by providing a shelf to showcase their products and coordinating the entire sales network thus creating a win-win situation for both. Sabu Kumar S, Managing Director, CISSIL, told a press conference here.
At the same time this concept will open over 30,000 employment opportunities and help these products to reach over 10 lakh consumers, he added.
We are looking for a minimum space of 1000 sq.ft in each Panchayat and perhaps an investment of Rs.10 lakhs from the investor in a Panchayat. These will be the branchisee (a mix of branch and franchise) of Ente Kada, he said.
We at CISSIL wants to align this concept with the Prime Ministers Make in India project and provide an opportunity for local manufacturers to market and sell their products at par with the FMCG goods of multi-national companies.
Currently we have listed over 10,000 local manufacturers and distributors in the State who are also approved by the State Government and plan to add more based on the applications we receive, he said.
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