HUL withdraws ‘Knorr’ noodle brand from market

Thursday, Jun 11, 2015,20:51 IST By metrovaartha A A A

New Delhi | Learning from the hard Maggi experience of Nestle, Hindustan Unilever today announced withdrawal of its popular ‘Knorr’ brand of Chinese noodles following a directive from the central food safety authority to the states with regard to approvals of such products.
”In conformance with the FSSAI advisory to state FDAs dated June 8, 2015 with regard to product approvals, HUL has decided to stop production and sale of its Chinese range of instant noodles till such time as its application is approved by FSSAI,” the company said in a statement.
However, the company said all its food products including its instant noodles, abides by the highest quality standards and are safe for consumption.
”The discontinuance of manufacturing and sale of Chinese instant noodles is not on account of any safety or quality concerns. The Chinese noodle range uses ingredients which are in conformity with FSS regulation. Details of the same has been shared with FSSAI as part of the product approval application,” it said.
The FSSAI on Monday issued an order to test more brands of noodles, pastas and macaronis. It listed 33 items manufactured by seven companies approved by it in these categories, wherein HUL’s Chinese range of ‘Knorr’ instant noodles did not feature.
HUL said it had submitted an application with FSSAI for product approval for the Knorr Chinese range of instant noodles in February 2015 and the same was pending approval. It’s Chinese range of Knorr instant noodles are available in two flavours of Hot & Spicy and Schezwan in the market.
Last week, FSSAI had banned nine variants of Maggi terming them unsafe and hazardous for human consumption after finding high levels of lead and presence of taste enhancer monosodium glutamate (MSG).
Nestle India also announced withdrawal of the product from the market.