Singapore | Wellington-headquartered CricHQ has started growing its operation across the globe, including India, through a digital platform especially tapping the young players in the coming weeks.
We will expand development, sales and marketing capabilities in India, showing further commitment to cricket’s biggest market, said CricHQ chief executive Simon Baker, after securing USD 10 million funding from Singapore’s private equity Tembusu Partners Pte Ltd here today.
The global expansion will be led by India, which accounts for 50 per cent of the 320 milliononline cricket fans, he said. If not the home, India is the heart of cricket, said Baker, who has combined his passion for cricket with his experience of the technology sector.
CricHQ, established five years ago,will announce senior appointments in India, the United Kingdom, South Africa and Pakistan in the coming weeks.
The technology company, which is digitizing the entire spectrum of cricket from playing to recording scores and analyzing, will double its manpower from 40 at its Cochin office.
The company plans to reach out to Indian fans and young players as well as workout partnerships with Indian state cricket bodies. Currently, it has formed a partnership with Kerala Cricket Association.
Elaborating on the scope of expansion, CricHQ director and co-founder Stephen Fleming said the platform would compile data of millions of cricket players, both young and women, some whom were currently playing in unsanctioned games.
CricHQ would revolutionize the success of cricket further once the massive amount of time-sensitive data is digitized from the current conventional form of recording on papers.
Such recording would help track young players from games and matches based on data collated on them through the platform, said Fleming, a former New Zealand cricket captain.
Baker said 41 of the 106 national governing bodies for cricket have partnered with CricHQ to improve administration of the game in their jurisdictions from club level upwards.
Cricket is the world’s second most popular sport, after football, with an estimated global following of over three billion. Twenty-six million cricketers play 10 million matches per annum.
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