Kochi | As part of network expansion and retail transformation in Kerala, Vodafone, one of the leading telecommunications companies in the world, had already invested a sum of Rs 208 crore in the last financial year.
Informing this at a news conference here, Vodafone India Kerala Business Head Abhijith Kishore said that with the expansion strategy, Vodafone now reached out to customers in over 1530 towns and villages bringing under the fold of super connectivity and seamless service experience.
Pursuing an accelerated growth strategy since April last year, Vodafone had added over 150 new sites, 1400 retail outlets and taken M-Pesa, its mobile money transfer service deeper into the migrant pockets to engage more closely with a diverse customer base in Kerala, he added.
Gaining the trust of our customers and winning their hearts through innovative, customised, cost effective and relevant products and services, is a priority for us at Vodafone, he said adding that during the last 12 months alone the company had added 5.3 lakh subscribers to take the total base in Kerala to 72 lakh.
Stating that Vodafone now had over 5300 2G sites in Kerala circle covering over 97 per cent of the regions population, Mr Kishore said that Vodafone has been taking a series of ground level activities to increase awareness and adoption of data services. This has resulted in data revenues rising significantly at a growth rate of 75 per cent YoY. Data now contributes to 14 per cent of total service revenues in the Circle.
Regarding the entry of 4G, he said the trail in this regard had already started in few cities.
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