Food & Agri

Kerala to promote branded dried fish

Thursday, Jul 2, 2015,20:33 IST By metrovaartha A A A

Thiruvananthapuram | Kerala will promote dried fish with the brand name ‘Drish Kerala,’  the first of its kind initiative by a state government.
‘Drish Kerala’ products from the most-modern plant at Sakthikulangara in Kollam will hit the market on July four,  Kerala State Coastal Area Development Corporation (KSCADC) Managing Director K Ambadi said here today.
Solar drier would be used in the factory which had already started production using high quality packaging material.
In the first phase, ‘Malabar Dried Avoli,’ ‘Ashtamudi Dried Pink Shrimp,’ and ‘Neendakara Marine Shrimp’ would be available in 50 g packets in the market.
The state government had also announced financial support for  the expansion of the Fish Maid value added products.
Official sources said considering the immense scope for value added fish products, Central Institute of Fisheries Technology (CIFT) under National Agriculture Innovative Project  (NAIP) has developed about 40 varieties of value added fish products and  transferred the technology to selected women groups.
Projecting the high demand for hygienic fish and its products,  KSCADC along with Central Institute of Fisheries Technology (CIFT), Kochi has formulated a model comprehensive modern fish retail outlet where the fish products developed by CIFT would be branded and marketed.
The project aims at converting the 30 per cent of harvested fish into valuable products and there by increasing the income of fishermen per fishing effort. Self Help  Groups like Society for Assistance to Fisherwomen (SAF) are used in this project for production.
The decentralised production coupled with centralised quality control mechanisms and strong marketing efforts will ensure more income to fisher families. Low priced fishes which have high content of protein and omega 3 fatty acids are used providing increased nutritional value to consumers at affordable cost.
Thus the project ensures the availability of nutritionally enriched food in the open market; continuous market supply chain to fisher women who involve in the production of value added products and generates employment opportunities in retail fish marketing for fisher women. The project will provide employment to 500 fisher families.
Fisher women will be engaged as sales women in the outlets.  In order to ensure better hygiene, KSCADC had adopted an improvised fish processing practice along with hygienic preparation by incorporating locally available natural preservatives and attractive packaging.