Vodafone enters partnership with XOLO

Monday, Jul 6, 2015,20:04 IST By metrovaartha A A A

Kochi | Vodafone India, leading telecommunications service providers in the country has announced an exclusive partnership with XOLO to promote the first device from its online only brand- BLACK.
As a part of this exclusive partnership, BLACK would be put on demo exclusively at more than 100 Vodafone Stores for customers to experience before buying it online on Flipkart, a release said here today.
In addition to this, Vodafone customers would also get FREE 1GB data per month for two months or Unlimited Music Content download with Vodafone Music Application for two month.
Commenting  on the initiative, Vodafone India Chief Commercial Officer Vivek Mathur said, Vodafone India caters to more than 180 million customers with diverse socio-economic and demographic background. While customers are increasingly adopting mobile internet and becoming digital savvy, presence of a physical store forms an important part of customers brand experience.
While Online Only is a great strategy to test waters in a new market with a new model, this partnership will allow Xolo to tap into Vodafones brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional DATA offers will empower our customers with a great value proposition and help them remain connected always.
Talking about the partnership,  XOLO business head Sunil Raina said, at XOLO, we believe in building great smartphone experience that goes beyond just the specs. Typically, for online-only products, customers miss out on the opportunity to touch and try the product before the purchase.
They have to just depend on the information available online and take a purchase decision basis that. It is for the first time that a brand is giving customers the opportunity to see and experience the product and make an informed choice, before making a purchase online.