Kochi | ITC Limited today launched a variant of its leading personal care brand, Vivel, with its new ‘Vivel Ayurveda Essence,’ a skin nourishing bathing bar combining the goodness of 20 essential herbs renowned for skin health and care at a function here in Kerala today.
Launching the product, ITC Personal Care Products Business Divisional Manager Gaurav Dhawan said India had a 5000-year-old Ayurveda heritage which had been nurtured since time immemorial in Kerala and Vivel was celebrating this tradition by introducing the Ayurveda Essence bathing bar recommended by the renowned Arya Vaidya Pharmacy (Coimbatore) Ltd.
Claiming the recommendation bore testimony to ITCs relentless focus on product quality and innovation, he said the product was being launched in the Kerala market.
The company had approached the AVP with a large number herbs in a bid to produce the new Vivel Ayurveda Essence and the later picked up the ingredients for the final product, he added.
Speaking on the occasion AVP General Manager (Research) Dr Sindhu Sreejith said that Ayurveda is one of the oldest traditions of our civilization. Even today it is used for its therapeutic values the world over. We are extremely happy to recommend Vivel Ayurveda Essence which introduces a combination of 20 essential herbs known over centuries to keep skin healthy and clear.
Recommending that Vivel Ayurveda Essence is suitable for all skin types and effective against skin problems, she claimed the bathing bar is enriched with the goodness of Vacha, Neem, Ghrat Kumari, Yastimadhu, Suwa Oil, Amahaldi, Godum Oil, Manjistha, Kapoor, Kapoor Kachari, Tagar, Mandukaparni, Gulab, Tulsi, Haridra, Chandan, Jaiphal, Khus, Triphala and Nagarmotha.
Earlier the product was formally launched by upcoming film actress Nikki Galrani.
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