Kochi | DishTV, Asia’s largest direct-to-home service provider, has launched ‘Zing’, a New Brand which had been specially conceptualized and customized keeping in mind the Malayalam viewers that are moving over to the digital platform.
The TV viewing needs of Malayalam viewers were very different as compared to the rest of India. No other DTH player till now has been able to cater to these unique needs in a 360 deg manner, being truly local, state specific and even language specific, a company official claimed.
Launching the product in Kerala, DishTV India Chief Executive Officer R C Venkatesh today said here that “our consumer demographic study has indicated that large segment of TV viewers from medium and small town prefer content from their own region. Zing will address this need and provide maximum available regional content (27 Malayalam Channels and Services) to viewers through exciting packs as compared to other DTH brands.’
‘Zing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice,” he added.
“Our bouquet of services are derived from a consumer survey revealing the most watched channels in this region. At the core of entertainment in this region are Malayalam channels. As an attempt to give the best services to our consumer at the most reasonable price, Zing is our gift to Malayalam viewers offering maximum 27 Malayalam channels and services. Zing also offers 150+ channels and services including 16 Malayalam channels and services at an unbelievable price of Rs.99 month,” he informed.
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