IRCTC rebrands e-catering as ‘Food On Track’

Monday, Oct 12, 2015,20:23 IST By metrovaartha A A A

New Delhi | The Indian Railway Catering and Tourism Corporation Ltd (IRCTC) has rebranded its famed service with a new name called ‘Food On Track’.
To enhance the variety and taste of the food item, it has also roped in new partners, in addition to the already existing Dominos Pizza and KFC.
The ‘Food On Track’ will thus enjoy cooperation from Travel Food Services (who will take charge of Biryani Bhai, Copper Chimney, Curry Kitchen, Masala Kitchen, Desi Treat and Cafe Chino) and Punjab Grill will deal with the street foods section, an official release said here today.
Earlier, e-catering used to receive daily orders around an average of 80-90 meals, while this has recently more than doubled after being introduced as a station-based facility.
On October 11, as many as 1,000 meals were ordered through e-catering comprising Indian and continental delicacies.
The e-catering facility allows passengers to order meals while travelling, either online at www.ecatering.irctc.co.in or by making a phone call to 0120-2383892-99 or the toll-free number at 1800-1034-139.
They can also choose to do so through an SMS to 139 by giving details of their PNR and seat number.
To popularise the ‘Food on Track’ at stations, IRCTC, a public Sector Undertaking of the Railways was also developing mobile-based applications.
The station-based e-catering service at 45 stations, introduced last month would allow passengers to order food of their choice from leading private food giants,  in addition to IRCTC’s very own ‘Jan Ahaars’ (budget food), food plazas and fast food units, to be delivered at these stations.
The ‘Food On Track’, which is also on, at the stations, after its launch as e-catering in September last year, is being provided in 1,516 non-pantry car trains, as well.
This facility would be available for all trains passing through the 45 stations including Howrah, New Delhi, Chennai Central, Mumbai Central, Amritsar, Thiruvananthapuram Guwahati and Gwalior.