London | Rihanna has launched a beauty and styling management agency. The 27-year-old star has teamed up with her managing partner Benoit Demouy to create Fr8me, reported Contactmusic.
The service is aimed at helping makeup artists and hair and clothing stylists book work in commercials, editorial shoots, ad campaigns and red carpet events.
Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do, she said. Agents at the company currently manage Rihanna’s longtime makeup artist Mylah Morales, Taraji P Henson’s wardrobe stylist Jason Bolden and hairstylists Patricia Morales and Marcia Hamilton.
We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills, she said. The Diamonds hitmaker has also launched photo agency ‘A Dog Ate My Homework’.
She has a makeup line with MAC cosmetics, multiple clothing lines and perfumes and is the creative director of sports apparel brand Puma and sock company Stance.
Subscribe to our email newsletter.