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Designer Nida Mahmood’s new stylish eatery and shopping venue

Thursday, Dec 17, 2015,13:36 IST By Metrovaartha A A A

New Delhi | A new city-based eatery conceptualised by fashion designer Nida Mahmood takes the concept of shopping to a new level by offering patrons a destination to shop while they dine.

From vintage cutlery and crockery, wallpapers, lights etc, a range of items are made available for customers at ‘Junglee Billee’ a new Boutique-Studio-in-Bar that opened here recently.

Designed by Mahmood the decor and wallpaper patterns keep the strong yet fluid nature of Art Nouveau in mind and the space features period furniture and light fixtures besides stylish crockery, in a meet of Bombay Velvet with modern quirk.

The concept, which the owners Amit Agarwal and Ankit Katyal claim as the first of its kind, offers stylized designer eatery and lifestyle destination dedicated to the women of modern times with products ranging from home furnishing to fashion.

I always wanted to make a place where people would come not just to dine but take part an experience with them. So we came up with this idea of Studio-cum boutique where people can take the warmth of the place and remember the place later.

People can buy anything they want to and everything has been specially designed for this purpose, says Mahmood. Everything in the Boutique Studio Bar is available for purchase including creative and stylish jewelery, customised cushion covers, portraits and many such thing.

Rare photographs of divas of golden era of Hindi films like Hema Malini, Rekha, Sharmila Tagore and Helen adorn the walls of the restaurant which sports a colour palette that ranges from soft blues to lemons to pale oranges, shades of greens to soft pinks, peaches and nude.

There are various wallpapers actresses of Hema Malini, Sharmila Tagore, Rekha, Helen. There are around 80-90 pictures which have been hunted down from people across the country who are collectors of these, says Mahmood.

A butter churner from the British era whose origin dates back to the 1920 and was used by British women besides typewriters of various types are for available along with table fans, telephones and perfume bottles to name a few.

I thought of making an interesting space with interesting elements and decor. I have always been attracted to vintage items and of course colours. Nobody had worked on it. So I thought of making something like this where the quirk meets vintage, says the designer.

This is a tribute to the women of the 40s and 50s and also the contemporary world. They have made history by coming out of the shells.

So this is a shout out to those women who have left their mark in the male dominated society though they did not get their share of publicity. This gives the name to the place as Junglee Billee, she says.