Mumbai | Tata Motors in association with Petronas Lubricants International (PLI) Thursday launched the Tata Motors Genuine Oil (TMGO) for its passenger vehicles range in the India market. TMGO will be the first range of co-branded lubricants jointly developed by the companies. The co-branded range of lubricants – Tata Motors Genuine Oil CH-4 15W-40 for diesel vehicles and Tata Motors Genuine Gear Oil 80EP for passenger cars – makes part of a bigger range of nine co-branded products that will be rolled out in a phased approach.
Tata Motors has always worked with a customer-centric approach and providing its customers with the best post-purchase experience, said Mr. Dinesh Bhasin, Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors Ltd. With the new co-branded TMGO range of lubricants now available, we are creating a distinct and differentiated value proposition in the market, he added. “We will continue to provide our customers with the best lubricant technology expertise and support in today’s competitive market place. We are happy to have partnered with PETRONAS in developing this range for our vehicles. With a commitment to deliver better performance, TMGO will offer trusted support to our customers and will further enhance the customer experience,” Bhasin said.
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