Kolkata | Children’s film will get a major boost as the Children’s Film Society of India (CFSI) is tying up with big production houses to co-produce around five-six films, featuring Bollywood stars, this year.
We have decided that this year we will go for co-productions in a big way to optimise the cost of production and enhance profitability.
We know what the children want in their films and private producers know how to market it so it is a win-win situation for all, CFSI CEO Dr Shravan Kumar said.
The autonomous body under the Ministry of Information and Broadcasting, which has made recent films like Gattu, Pappu Ki Pugdundi and Goopi Gawaiya Bagha Bajaiya, has set aside a budget of Rs 10 crore to make 5-6 such co-productions this year. We are looking for good stories which the children will enjoy watching.
The lead character of the film will obviously be a child actor but we will have a big face playing an important role in the films, Kumar said.
Under the co-productions, the children’s film society and the private producers will spend equal money and share revenue generated from the commercial release of the film.
Their script selection committee has already shortlisted seven such proposals so far from mainstream film production houses.
While the making of the film will be entirely in the hands of the producer CFSI will be involved in selecting and fine tuning scripts and monitoring the production and post-production process.
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