Sachin ties up with Arvind Fashion to launch his fashion brand

Monday, Mar 14, 2016,14:45 IST By Metrovaartha A A A

New Delhi | Cricketer Sachin Tendulkar today announced a joint venture with Arvind Fashion Brands to launch his premium menswear apparel and accessories brand True Blue.

The brand plans to launch 25-30 stores across India and is eyeing a turnover of Rs 200 crore in the next five years, the company said in a statement. At the launch of the brand, Sachin Tendulkar said: Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch to it.

Arvind Fashion Brands CEO Rajiv Mehta said: Our expertise combined with Sachins unmatched love for anything Indian boosted our decision and that brought into play this significant joint venture partnership. The brand will see its first offline store launch in May 2016 in Mumbai. The apparel range designed by Sachin will showcase 300 styles and is priced at Rs 1,199 onwards.