New Delhi | Helmet manufacturer Steelbird has launched a range of bike riding gear and accessories under the ‘Ignyt’ brand to cater to the rising demand for such items from fast growing superbike segment.
The company, which has a strong retailing network of over 2,000 distributors in the country, also plans to leverage the popular online route to sell the articles that include riding jackets, gloves, shoecovers among others.
We are now looking at the upper end of the market. With Ignyt brand, we want to cater to the users of high end bike users. The segment is growing and it is a good opportunity for us to grow our business, Steelbird Group Head-Sales & Marketing Shailendra Jain said.
Elaborating on the marketing plan for the new brand, Jain said the articles would be manufactured at its newly constructed manufacturing plant in Noida and retailed by over 2,000 direct distributors, franchise stores.
Besides, we are also tying up with various online companies to sell the items. We have already tied up with a couple of these firms already. We expect 20-30 per cent of the sales to come from the online medium, Jain said.
The company also plans to export the products to various Asian markets.
We already sell around 2,000 articles in over 50 countries. So, we also plan to sell IGNYT products across these markets, Jain said. The products under the brand are priced between Rs 899 and Rs 8,000. The motorbike riding gears help in providing necessary protection and comfort to bikers while riding.
Very soon, we will come out with one-piece biking suits and footwear under its Ignite brand, Jain said.