New Delhi | The feel of Delhi, as a city that holds multiple meanings for multiple people, be it its varied monuments or its lip-smacking street food, has been attempted to be captured in a new anthem. Radio City 91.1 FM, which has been active for 14 years has now come out with ‘Dilliwala’ anthem, ‘Rag Rag mein Dilli City’ as part of the station’s latest campaign aimed at invoking pride and a feeling of belongingness.
Diligently put together after understanding the emotions that run through the city in daily life, singer Sukhwinder Singh gave his voice with lyrics that reflect the spirit of a Delhiite. We don’t have city only in our name, it runs in our veins is the thought behind the idea and we are trying to be as local and as city specific as can be.
Lyrics in the songs are also reflective of that, whether its about the heartfelt emotions of Delhiites or about the stock markets for the businessmen in Ahmedabad, the words signify the feel of the city says Abraham Thomas, CEO, Radio City 91.1 FM. Apart from Delhi, the campaign has been launched across 20 cities including Mumbai, Ahemdabad and Hyderabad. The signature track, ‘Rag Rag mein Daude City’, adapted into different versions has been been sung in five different languages.