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Celine Dion launching lifestyle brand

Friday, Jun 10, 2016,11:57 IST By Metrovaartha A A A

Los Angeles | Singer Celine Dion is following in Gwyneth Paltrow and Reese Witherspoon’s footsteps by launching a lifestyle brand. The My Heart Will Go On singer is teaming up with bosses at licensing firm Epic Rights to create the line of home goods, active wear, beauty products, eyewear, travel products, and more.

The brand is yet to be named, but it will encompass the 48-year-old singer’s passions for family, music, entertainment and style, according to Billboard. In today’s world, you need a coordinating and consistent branded approach to everything, CEO of Epic Rights, Dell Furano, said.

On a global level, (artists) need to combine all areas – their music, performances, touring, website, social media – and launching a lifestyle brand was just a natural extension for Celine at this point in her career, particularly because it’s all from her point of view.

The products will hit stores next autumn and will roll out over a three-year period. Gwyneth launched her lifestyle brand Goop in 2008, while Reese created Draper James last year (15).

Celine’s new branding announcement comes five months after the death of her husband and longtime manager Rene Angelil in January. Shortly after his passing she returned to the stage at Caesars Palace in Las Vegas for a tribute to the late music mogul and to resume her longstanding residency there.