Maruti Suzuki seems to understand the need for hybrids and electric vehicles and so has been planning to take steps towards launching more hybrid products. The effort is to improve upon the fuel efficiency of vehicles as well as create eco-friendly vehicles.
“As a market leader and a responsible corporate citizen, we are fully sensitive to our duty towards the environment. We were the first ones to launch mild hybrid products with reasonably good volumes. This process of hybridisation will be expanded further in the next few years,” said Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki, addressing shareholders in MSIL’s 2015-16 annual report.
The Maruti also seems to want to offer more fuel options, as it also offers factory-fitted CNG cars to buyers, as it offers better mileage than petrol but not higher than diesel powered engines. CNG vehicles may be considered a better alternative to petrol, as the mileage is higher than what petrol engines can offer.
Henceforth, Maruti Suzuki will also undertake more of research, planning and product development in India, after the new research and development center at Rohtak. With this upcoming center, Maruti will gain a lot of strategic advantages by making possible higher quality at lower cost.
Maruti Suzuki already uses its own SHVS (Smart Hybrid Vehicle by Suzuki) technology in the Maruti Ciaz sedan and the MPV Ertiga. As per the technology, the space under the hood is shared by the engine with a large battery. It has the Integrated Starter Generator (ISG) technology to enable start/stop function.
The technology also supports the engine by offering it more power and integrates regenerative braking to convert kinetic energy into power, while freewheeling and braking. All this energy gets stored in the large battery under the hood.