MUMBAI | YES BANK, India’s fifth largest private sector bank has emerged as the Highest Followed Bank in the World on Twitter, a micro blogging social media platform with over 300 million monthly active users. With over 1.1 million followers on the platform, YES BANK is also the Fastest Growing Bank in the World on Twitter, as per the Financial Brand, UK.
YES BANK has been a pioneer in adopting social media platforms to engage with the online users, particularly the millennials, with creative innovations and award winning brand campaigns.
This has transformed to the brand receiving immense support across social media platforms. YES BANK is ranked among the Top 5 Bank Brands on Social Media in the World as per the Financial Brand.
The Bank is also among the top 5 most popular banking brands on Facebook in the world with more than 4 million Facebook page likes.
The bank is also the Highest Followed Bank on Instagram in India.
Speaking on these multiple achievements, Mr. Rana Kapoor, Managing Director and CEO, YES BANK, said, “YES BANK has been at the forefront of using social and digital platforms to engage with all our stakeholders. YES BANK, as one of the youngest banks in India, is proud to be one of the most loved banks on social media platforms almost all across the world.”