Vitalic launches nutraceutical products under Truuth brand

Wednesday, Sep 28, 2016,16:28 IST By metrovaartha A A A

New Delhi | Vitalic Nutrition, a joint venture of pharma and wellness firm Vitalic Health and Athena Life Sciences, launched nutraceuticals and dietary supplements under the brand name ‘Truuth’ in India.

“We are entering the nutraceuticals space with the launch of our brand Truuth and have formed a joint venture with Athena Life Sciences,” Vitalic Health Pvt Ltd Founder and CEO Pradeep Dadha told PTI.

Vitalic Nutrition will be investing Rs 100 crore over the next three years mainly for marketing and distribution of the Truuth products, he added.

“In the first phase, we are launching 8 products but will be launching close to 30 products before the end of the current fiscal year,” Dadha said.

The products will be available both offline and online, he added.

As of now, the products are available offline in Tamil Nadu, Andhra Pradesh and Telangana and will move pan India later. The products are available online across the country, Dadha, who is also the founder of online pharmacy Netmeds, said.

Vitalic Nutrition will focus on vitamins and minerals for overall health and vitality, Dadha said.

“We are targeting sales revenue of approximately Rs 350 crore in four years,” Vitalic Nutrition Advisor and Investor Raghunandan S said.