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Government makes radio spot, TV commercial for promoting yoga

Tuesday, Jun 20, 2017,16:10 IST By anju A A A

New Delhi | A radio spot, a television commercial and posters are some of the many ways through which the Tourism Ministry is looking to promote Yoga Day in India and abroad.

The ministry has made a 30-second radio spot to promote yoga which is being broadcast on 17 All India Radio FM stations.

While, a 60-second television commercial to popularise India as the land of yoga has been developed, a month-long TV campaign to create awareness about yoga will be launched on Doordarshan network on Yoga Day on June 21.

“In our country, yoga is said to be the reason behind the intellectual, physical and emotional development of a human being.

“Look at Prime Minister Narendra Modi, in four-hour meetings, he does not doze off, sneeze or yawn. He concentrates throughout the meeting. This is because of yoga and his dedication towards it,” said Tourism Minister Mahesh Sharma.

The ministry is also promoting the June 21 event through its social media handles.

International Yoga Day (IDY) posters and standees have been put up at India Tourism’s domestic and international offices.

A group of 53 international guests comprising tour operators, journalists, photographers, yoga gurus and opinion makers from across the globe has been invited by ministry on a familiarisation trip to India.

The group will participate in the main IDY celebrations on June 21 at Lucknow which will be attended by the prime minister.

The group will then visit various yoga institutions and wellness centres in the country to gain first-hand knowledge and promote India as a destination for yoga in their respective countries.

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