The social milieu is fast changing in living styles, business and culture in “God’s own country”. The concept of the Global Village is now truly catching up. Today’s youth is highly educated, techno-savvy, and culturally advanced. Keeping apace with rapid global changes, the most literate State in India is progressing in to high level growth and development in most sectors, comparable with any other fast developing land in the stratosphere.
A sensitive, highly educated, progressive thinking fast community delving itself in metro culture , with selective but good reading habits, naturally looks forward to a crisp, curt but vivid and purely objective news coverage and presentation styles from a modern news daily. This is the market vacuum being filled in by the introduction of “Metro Vaartha” , online and offline editions.
The youngest of morning new dailies published in the State, Metro Vaartha is truly the FIRST METRO NEWSPAPER from the stables of Vaartha News Network (P) Limited, a Company led by its vibrant team, with vast experience in the newspaper business.
The avowed aim of our newspaper is not to be in direct competition with the established traditional Malayalam print medium, which mostly relies on either political or religious backing or its natural biases, but to plough through a new path of journalism wherein we stand for and stand with only TRUTH and objectivity in reporting styles and news presentations. We support all actions in the Society with total positivism through our columns and we move with developmental journalism as our core strength.
To us, readers are our masters and we will cater to their interests. We will educate, entertain and inform our readers as they expect us to. Our primary focus will be to lead our young readers to a life of quality, enrichment and gratification.
We dedicate our online and offline services to the millions of Keralites settled in varied lands and cultures across the globe…….
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